Reinventing The Toy Launch Pipeline

Get your hands on exclusive, never-before-seen toys from visionary inventors—brought straight to you by All 4 Fun, where the coolest ideas come to life!

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Our Playful Mission

Bringing Joy and Wonder to Children Through Unique Toy Creations

All 4 Fun was founded to empower inventors and artists, streamlining the path from idea to consumer with our innovative "Inventor to Consumer" approach.

We embrace a future where direct access to markets via Amazon, Shopify, and other e-commerce platforms enhances how toys are discovered and enjoyed.

We believe the future is All 4 Fun!

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 What Makes Us Unique

  • Direct Access for Innovators

    Connecting creators with consumers.

    All4Fun provides a platform for innovative toy designers to showcase their creations directly to families. This direct connection ensures unique, imaginative toys reach children quickly.

  • Top Notch Toy Quality

    Ensuring fun and safety.

    Every toy we offer undergoes rigorous quality control for both safety and durability. We prioritize worry-free play so children can focus on having fun.

  • Social Messaging

    Toys that teach and inspire.

    We leverage social media platforms to engage with our community and showcase our toys in action. Through fun posts, stories, and live sessions, we bring the joy of play to screens and inspire families to connect through our products.

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Our Latest Toys

Browse through our newest and most popular toys.

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What Toy Industry Leaders Say

Hear from our top names in the industry and see why they love All 4 Fun Toys.

I’ve been working with Rich since his very first days in the toy industry. He is one of a kind. I love and respect this guy. I confess that he’s a friend. 

He’s real, he’s a straight-shooter, he’s about as smart as they come, he’s humble and confident at the same time and that has him always learning, always looking forward and also around corners for a fresh way to make good things happen. Quite importantly, Rich truly loves life, people, fun, and toys.  

Elliot Rudell
RUDELL DESIGN LLC

All through the last 15 years we have had the privilege of working closely with Rich Mazel, and found him to be a one of a kind professional, highly creative, courteous and kind, pleasant person, fun to be with and a true friend.

We always enjoyed working with him.

Boaz Coster
Inventing, marketing, and licensing toys and games since 1981, Co-CEO of Theora Concept Ltd.
Tel Aviv Israel

Rich is a pioneer in an industry that thrives on product innovation. Having licensed a number of best seller toy product lines, Rich has a true eye for seeking out the next big hit, and has built the trust amongst a global network to make sure partners bring him their best products first.

Vincent Apollo Imaoka
Chief - Business Development and Licensing - Americas, Global Business DivisionSega Toys
Shinagawa Tokyo Japan

Rich's passion for play and collaborative nature have always made him a genuine delight to work with. He's commercially savvy, creatively astute and a true people person – your classic triple threat!

Billy Langsworthy Mojo Nation
London UK

Past Brand Partners

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