About Us

Meet Our Team

The unparalleled unique experience that Rich and Jeff bring to All 4 Fun is a combination unlike any other.

VP of Innovation and Inventor Relations

Rich Mazel

Rich has a rich background in financial consulting and toy invention, working with brands like Nerf and Transformers.

Rich comes with almost two decades of experience managing inventor relations at the biggest toy companies in the world. Spending time every year traveling the world via the toy fair circuit has provided Rich with an incredible breadth of inventor relationships. Rich is known as more than the gatekeeper to success in the toy industry, he is known as a true friend to inventors all over the world.

General Manager

Jeff Wilcox

Jeff specializes in growing brands on Amazon and uncovering hidden e-commerce growth opportunities.

Jeff also brings almost two decades of experience in product development and has run a full service Amazon agency for almost 10 years. As an Amazon Preferred Agency, Elevate has access to executive level support and works with medium and large size businesses to manage and scale their Amazon presence. The goal at Elevate has never been to grow fast or be the biggest, it has always been to be the absolute best at Amazon. For this reason, they are able to work with dream clients and household names.

What Problems Are We Solving?

Inventors have long been suffering with very few options to get their ideas into the hands of consumers. Big companies often come with incredibly long wait times, complicated one-sided contracts, and incredibly high-bars for “success”.

Consumers are only ever given a chance to purchase a fraction of the great ideas available from inventors every year. Big companies determine what is available and how long products are on shelf based on an ever rising metric that can be nearly impossible to achieve.

A4F is solving these problems by removing the layers of bureaucracy and providing a platform for inventors to dream big, and for consumers to decide what success looks like by having access to these products.

Product Launch
Sustainability Achievement
Global Expansion

What Makes Us Unique

Direct Access for Innovators

Connecting creators with consumers.
All4Fun provides a platform for innovative toy designers to showcase their creations directly to families. This direct connection ensures unique, imaginative toys reach children quickly.
Top Notch Toy Quality

Ensuring fun and safety.
Every toy we offer undergoes rigorous quality control for both safety and durability. We prioritize worry-free play so children can focus on having fun.
Social Messaging

Toys that teach and inspire.
We leverage social media platforms to engage with our community and showcase our toys in action. Through fun posts, stories, and live sessions, we bring the joy of play to screens and inspire families to connect through our products.

Our Partners

We collaborate with leading companies to bring the best toys to market.

A passion for innovation

Welcome to our world of innovation and fun! We are thrilled to introduce you to the dynamic duo behind our company: Rich Mazel and Jeff Wilcox.

Rich Mazel is a renowned Global Toy Executive with a passion for creating groundbreaking toys and games. With years of experience at top companies like Spin Master and Hasbro, Rich has a keen eye for spotting the next big thing in play. His journey in the toy industry has been marked by numerous successes, including the development of beloved brands like Paw Patrol, Hatchimals, and Bakugan.

Jeff Wilcox is a master of building and growing businesses direct to consumers. With expertise in leveraging platforms like Amazon, Shopify, and TikTok Shop, Jeff has a proven track record of turning innovative ideas into thriving online businesses. His strategic approach and deep understanding of e-commerce have helped countless brands reach their full potential.
As friends from Southern California, Rich and Jeff share a common vision: to bring the most innovative and exciting toys and games directly to you, the consumer. By combining Rich’s creative genius and industry expertise with Jeff’s e-commerce prowess, they are set to revolutionize the way you discover and enjoy new toys.

Join us on this exciting journey as we redefine play and bring joy to children and families around the world. Welcome to our community of innovation, creativity, and endless fun!