All 4 Fun Toys and Barry & Jason Games Partnership Brings a New Party Game in 2025!
By Kandace Meyer
The All 4 Fun Toys and Barry & Jason Games Partnership is bringing an exciting new party game to life! This collaboration, officially sealed at the New York Toy Fair, promises a unique gaming experience. The new game is set to launch in Q4 2025.
A Barry & Jason Games Partnership Full of Fun and Surprises
This partnership brings together Rich Mazel, Chief Innovation Officer of All 4 Fun Toys, and the creative duo behind Barry & Jason. Finally, this duo is teaming up to craft a party game designed to spark joy and laughter for all ages.
Barry McLaughlin humorously called Rich Mazel a “national treasure” full of mysteries to unlock. Meanwhile, Jason Lautenschleger hinted at a game that could change how we "eat, sleep, and live"—though he left us hanging mid-sentence!
Rich also shared a fun story about how the game's partnership took shape. It all started with a playful race through a lazy river at Mandalay Bay in Las Vegas. This story not only highlights the spirit of fun and adventure behind this collaboration but also showcases the genuine camaraderie and shared passion for creating unforgettable gaming experiences.
Meet the Minds Behind the Partnership
Rich Mazel: With a successful career at Spin Master and Hasbro, Rich now leads innovation at All 4 Fun Toys. He has a proven track record of discovering and developing hit products that captivate audiences. Rich’s creative vision and industry expertise are key to shaping unique and engaging games. Ultimately, his goal is to bring joy to kids and the young at heart by delivering play experiences that are both innovative and fun.
Barry & Jason: Known as “Inventertainers,” this Los Angeles-based duo has a knack for blending humor and creativity into unforgettable party games. They have created a range of hit titles that appeal to both casual players and dedicated game enthusiasts. Their latest hit, Feelin’ Cute, was a standout at the Toy Fair. Furthermore, It showcased their ability to turn simple ideas into wildly entertaining experiences. Barry & Jason’s passion for storytelling and interactive play makes them the perfect partners for this new game venture.
Stay tuned for more updates on the exciting Barry & Jason Games Partnership! In the meantime, check out the full story here.
— The All 4 Fun Toys Team
